Este trabajo ilustra no sólo una innovadora forma de estudiar el efecto látigo, o una forma distinta de modelar las cadenas de suministro usando los principios. Se debe a un desajuste en la cadena de suministro entre las Relación entre precio-demanda pueden incrementar o mitigar el efecto látigo. Efecto Latigo Solución CPFR Planeación agregada. Es la sincronización de la estrategia de la cadena de suministro y de competitiva. Causas.

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This has generated in the sales managers the culture of over ordering when rationing expectations appear. In our case the study behaviour is the Bullwhip Effect, and the causes of the behaviour are defined by the policies of smuinistro supply chain lafigo, that make decisions based on a given flow of information. Given the motive of this business, it is not possible to count on the supply of backorders either. Equations of an Infinite Order Material Delay if we assume there are ten steps in a delay time, the equations become: In our model we can see that the warehouse for raw materials needs a capacity of 90, units, and even more than that for finished goods.

Tatiana Lara

Hence, the effect of possible negotiation on delivery time and frequency can add more control to the oscillations. Also, in figure 8since the stocks have a noisy initial value we can see that it takes around 10 weeks to dissipate, and then the ‘real’ behaviour of the system appears.

In table 3 we can see the stock movement in the RDCs. When a production shortage happens, they use past sales as a guide to assign available products to fulfil demand orders from RDCs. In general, the existence of a trade off balance between orders and inventory variability is expected.

In general, these managers use the stock positions, forecast and safety stock target for their decision making. However, Forrester and Sterman’s approaches fall short of study the supply chain dynamics because they use a predefined flow of information and management rules which are not longer valid for companies that use information systems.

Given the nature of the System Dynamics methodology Sterman ; Lane ; Doyle and Fordthe model will not emphasise the detail of the Supply Chain network. The model is described in mathematical form as follows. Notice for instance that during the 25th week, demand is low just after the summer season, which is amplified by distribution and production. In this warehouse, there are components that are managed against schedule orders: When a simulation is ran using historic demand from the yearwe can observe some dynamics resulting from the decision making structure used by the managers and in addition of uncertain demand.


There is a minimum amount of sugar to buy on a monthly basis of Ton.

Efecto Latigo by Manuel Granados on Prezi

Suminitsro the time delay and the time horizon, he produces oscillations in purchase orders, and consequently oscillations in inventories even when the safety stock is constant. Particularly, a model of this nature does not need to detail multiple plants or DCs and products to analyze the information use and decision making process of managers.

I look at the latgio once a week and from there I make a weekly plan: Abstract This is a case study about the modelling of a supply chain decision structure of a Mexican bottling company. Much of that innovation focused on carbonated soft drinks Figure 2. We can also see in figure 8 that we do not have any negative stock. I have my own policy of inventories. Within 30 days of launching Pepsi Twist in the US, Pepsi bottlers had sold more than 10 million cases.

This raw material shortage produces a reduction of finished goods inventories to almost ls in the same week. How much is my excess or shortage? Even though the bullwhip effect has decreased we cannot declare it to be solved. Management Science35, 3, pp. We notice that the maximum inventory of raw materials is now approximately 50, units, while the customer service is kept in good health. In particular, the volume growth in Russia, China, Brazil and Thailand contributed to advances in market share.

The bullwhip effect is attributed mainly to two causes: Inventories peak between weeks 15 and 25 which coincides with the summer. In figure 7 we show the customer service level.

It is clear that during week 45, no special demand increment was experienced. The model shows the main aggregated behaviour of inventories, differences between plan and execution and the resulting service level. Validation When a simulation is ran using historic demand from the yearwe can observe some dynamics resulting from the decision making structure used by the managers and in addition of uncertain demand.

This paper illustrate not only an innovative form to study the Bullwhip Effect nor only a different way to model supply chains latio System Dynamics, but also it establishes a relationship between information structures, decisions rules, and demand distortion in supply chains.


Now, in [the case of] plastic and glass bottled products, because we never have high [expensive] inventories, I need to be very flexible in scheduling.

Daniela Pertuz

The model lays emphasis on the modelling of policies of the supply chain managers that may be based on their own experience or knowledge. In the lagigo goods industry, and in particular the food industry, it is known that the customer caedna waits for backorders. We will illustrate just what kind of scenarios could be developed for a more detailed study, and how to asses the impact of new policies.

As a consequence a SD model will be good in explaining but limited in predicting. European Journal of Operational Research, 3, pp. In effect, oscillations are particularly evident in purchase orders, and they are influenced by previous orders downstream in the supply chain. Order policies are based on experience, operational strategy and information availability. With models like the se presented here it is possible to studied and compare different companies and different sectors by suministfo experimental input signals, and supply chain performance measures taken from either operations management ort from suminisrro theory.

They are sure that innovation was the driver of that growth, because in fact PCNA brought an array of new products to the marketplace. This seasonal policy behaves relatively well for the historic demand of the yearbut due to its rigidity, the same performance for the following years is not expected. This phase lag it is not caused by the delivering time, which is less than a week, but by the demand which is first served from the RDC before the RDC manager sends an order to the DCs.

Notice that the oscillatory frequency does not have any relation to the demand variations. In Mexico most of the producers are state owned. Some variables represent decision makers managers efectp include the use of information inputs into a function that ends with a numerical decision e.