You already know CTQ stands for Critical to Quality. CTQs are parameters that define in business words, the requirements of the customers. CTQs are very. I would be conducting a short training on the QFD & CTQ Drilldown tree for a non -sixsigma audience. I am searching for some interesting real. p>CTQ (Critical to Quality) Tree Definition/Purpose: Translates the voice of the customer s (VOC) language into a measurable Need. Drivers. CTQs.

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However, a good guideline is to pursue a maximum of five levels of drill down from the business priority.

It means I want it anytime during the day. CTQ trees were originally developed as a part of Six Sigma approach. The head of the infrastructure and logistics department used the CTQ tree to reduce drrill and logistics costs.

You can also prepare a CTQ tree so that is vertically-placed. This figure rree what your CTQ tree would look like for one of the critical needs identified i. The BB project metric is identified: This figure shows the CTQ identification process using a simple example. How to get it done? That is how, you need to read and prepare CTQ tree.

KANO model will help you identify product features that will delight your customers. The question for the business is: The team drills down to international wire transfer as the problem.

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Six Sigma DMAIC Process – Define Phase – CTQ Drilldown Tree – International Six Sigma Institute

However, by using a CTQ Tree, you can drill-down this general goal, identify specific and measurable requirements that you can use to improve performance. It has been noted in the words of the organization CTQ Measure: Post collecting VoC data, they must have analyzed it systematically.

Then, the logistics head drilled down on seat cost, a measure of productivity for seats in an organization Online Figure 2. The northeast region was the least profitable Online Figure 3.

Post analysis, they came up with critical customer requirements; which were voiced by the majority of their customers.

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Please make sure to do a CTQ Tree for every need that dpwn identify. Critical questions, at this stage, could be: Identify critical customer needs We first need to identify the critical needs downn the product or service has to meet. Total organizational costs could be affected by salaries and benefits of employees, IT and telecommute expenses, gree and logistics expenses, travel and living expenses and depreciation Figure 1. The data has to speak the performance story. This is just a representative CTQ tree and is not complete in every respect.

Mohit Sharma is assistant vice president at Genpact in Gurgaon, India. This measure, commonly used in call centers, is reported as a percentage or a ratio to indicate the time the seat is in use or generating revenue.


Back to Basics: Know the Drill

The standard expectation is that every call dodn all calls that the pizza store receives should be answered on the 1st ring. The drill-down tree can stop because a project metric was identified and a relationship between the project Y and business Y dowj established. Finally, we need to identify the minimum performance requirements that we must satisfy for each quality driverin order to actually provide a quality product. It is important to identify the specific quality drivers that have to be in place to meet the needs that we identified in the previous step.

The profitability of the north, northeast and east regions was calculated. Note that it is very much necessary that we identify all of the drivers that are important to the customers. BBs must remember that there is no set rule governing the level to which they should drill down. That is the VoC. As identified by the organization CTQ Specification: There are two key processes in the northeast region: CTQs answer this question: Notice the order of the events that help to identify QTCs.

At a leading American bank, the CEO identified profitability as the business priority.